Qyoo Media Investment Analysis
Qyoo is a revolutionary new media that has the power to aggregate many media channels via one application.
Unlike other media where you have to plan and buy media is mass quantity; qyoo is only paid for with customer engagement, so that you only pay when the customer decides to interact with your brand. This means you can surround you customers with brand messaging via a number of channels, but only pay for a multi-media experience once the customer decides.
A CPM model in this case is not a way of comparing apples to apples as no other media using CPM can only pay for when the customer chooses to engage. A CPC model would be much better aligned – similar to that of Google AdWords, whereby you are only paying for the customers that click on your link to engage with your brand.
What makes Qyoo’s value the most powerful, is that once a customer has scanned a qyoo, you now have the ability to ‘push’ back messaging to that user on an ongoing basis. Imagine being able to push a new TV ad, promotion etc. to people on the go, with the one device they have on them the entire time – their phone. No other media has this luxury or relationship building opportunity.
Qyoo’s investment is based on a per-scan basis. It’s that simple. The cost of seeing the qyoo in the market place is zero. There is only a cost if the customer chooses to engage.
If the client chooses to set a monthly budget for the qyoo, then we can simply turn ‘off’ the qyoo once the budget has been met and present the user with a non-interactive generic message, but a branded message nonetheless. This means total control over the media expenditure at all times of the campaign.
The qyoo can reside on any printed, or visually broadcast media, ranging from Point of Sale, Direct Mail, Coupons, Posters, TV ads, Billboards etc. and carry ZERO CPM figure, all the while, carrying a powerful marketing message to interact with the brand. E.g. Scan this to win tickets. Scan this to find out latest news, etc.
The only cost then becomes COST PER ENGAGEMENT (CPE). In essence you get the benefit of asking the customer to engage with you for free until they choose too – real marketing nirvana!
How to Qyoo
Frequently Asked Questions
Download the iPhone App
Download the free qyoo app from the app store. (Android and Blackberry are coming soon)... Once you have downloaded and run the app, scan any of the demo qyoos on this site.
Scanning a qyoo code
To scan a qyoo code tap the scan button to start the camera. For best results, position the qyoo code in the center of the screen and far enough away so that the qyoo code appears to be clear in the viewfinder.
Settings
On the settings tab, you can provide information such as Gender, Age and Location that can be used to customize the mobile content delivered to your smartphone. This information is optional and will not be used to personally identify you.
Qyoo messages can also be posted into your Twitter feeds. To simplify the process of one click to post simply add your user name and password in the qyoo settings.
Deleting a qyoo message from history
You can delete a qyoo message out of the history by your sliding a finger across the qyoo you want to delete. A red delete button will appear allowing you to delete the message.
Slide your finger again if you change your mind and you want to keep the qyoo.
CentralTrak Dallas Art Show
2010-May-05
CentralTrak, an artist collective (sponsored by UT Dallas), used qyoos throughout The Non-Profit Margin, an art show being held from May 22, 2010 to July 24, 2010.
From the CentralTrak announcement: "The viewer's experience of and interaction with The Non-Profit Margin will be enhanced by qyoo technology. Qyoo uses a mobile-phone based multimedia barcode to capture - via smartphone - designs that deliver enhanced multimedia content (videos, music, photographs, special offers) and that can be customized based on the person who viewed them."
For more information:
Macallan Scotch Whiskey Tasting
2010-March-11
Macallan used qyoos to let people tweet their tasting notes at their 2010 SXSW event.
Macallan sponsored a free tasting outside the Austin Convention Center, and offered samples of 12 year and 15 year Macallan. They also handed out cards with qyoos, where iPhone users were able to watch videos about each of the flavors, as well as tweet their "tasting notes". As tasting notes were posted to twitter, they were also displayed on monitors above the Macallan bar.
For more information:
SXSW Launch
2010-March-11
Qyoo kicked off a national launch by handing out 12,000 stickers at the 2010 SXSW in Austin, Texas.
For more information:
App Store Update
2010-Jan-10
The iPhone qyoo app has been updated with new interface designs and dynamic functionality.
The history screen has been completely redesigned, and a settings panel has been integrated, which allows users to enter their age, gender, or twitter information (to allow auto-tweeting when they view a qyoo). The age and gender options allow the display of custom content that would be relevant for the appropriate ages or genders.
NBC/DFW interviews Qyoo
2009-Dec-06
Brendan Higgins interviews Mark Stafford, John Stafira, and Horacio Cobos about the qyoo.
For more information:
Terms and Conditions
qyoo provides 2d barcode mobile technologies designed to enable you to distribute information with others (each a "Distribution Method" and collectively "Distribution Methods"). You agree to use the Distribution Methods only to post, send and receive messages and material that are proper and, when applicable, related to the particular Distribution Method. By way of example, and not as a limitation, you agree that when using the Distribution Methods, you will not:
- Use the Distribution Methods in connection with pyramid schemes, chain letters, junk email, spamming or any duplicative or unsolicited messages (commercial or otherwise).
- Defame, abuse, harass, stalk, threaten or otherwise violate the legal rights (such as rights of privacy and publicity) of others.
- Publish, post, upload, distribute or disseminate any inappropriate, profane, defamatory, obscene, indecent or unlawful topic, name, material or information.
- Upload, or otherwise make available, files that contain images, photographs, software or other material protected by intellectual property laws, including, by way of example, and not as limitation, copyright or trademark laws (or by rights of privacy or publicity) unless you own or control the rights thereto or have received all necessary consent to do the same.
- Use any material or information, including images or photographs, which are made available through the Distribution Methods in any manner that infringes any copyright, trademark, patent, trade secret, or other proprietary right of any party.
- Upload files that contain viruses, Trojan horses, worms, time bombs, cancelbots, corrupted files, or any other similar software or programs that may damage the operation of another's computer or property of another.
- Deliver Interstitial Ads or Ads that do not have designated ad space
- Download any file posted by another user of a Distribution Methods that you know, or reasonably should know, cannot be legally reproduced, displayed, performed, and/or distributed in such manner.
- Falsify or delete any copyright management information, such as author attributions, legal or other proper notices or proprietary designations or labels of the origin or source of software or other material contained in a file that is uploaded.
- Restrict or inhibit any other user from using and enjoying the Distribution Methods.
- Violate any code of conduct or other guidelines which may be applicable for any particular Distribution Method.
- Harvest or otherwise collect information about others, including e-mail addresses.
- Violate any applicable laws or regulations.
- Create a false identity for the purpose of misleading others.
qyoo has no obligation to monitor the Distribution Methods. However, qyoo reserves the right to review materials posted to the Distribution Methods and to remove any materials in its sole discretion. qyoo reserves the right to terminate your access to any or all of the Distribution Methods at any time, without notice, for any reason whatsoever. qyoo reserves the right at all times to disclose any information as qyoo deems necessary to satisfy any applicable law, regulation, legal process or governmental request, or to edit, refuse to post or to remove any information or materials, in whole or in part, in qyoo's sole discretion. qyoo does not control or endorse the content, messages or information found in any Distribution Method and, therefore, qyoo specifically disclaims any liability with regard to the Distribution Methods and any actions resulting from your participation in any Distribution Methods.
qyoo maintains all rights to the qyoo software and qyoo code (high contrast 2d barcode). qyoo may change, suspend or discontinue the Services (or User's access thereto) at any time, including the availability of any feature.
qyoo shall have the right to use your company’s name and logos in general marketing materials related to the Services, if you use qyoo services to deliver content to mobile users.
Privacy Policy
Last updated: May 2010
Qyoo LLC is committed to protecting your privacy, while delivering software that brings you the performance, power, and convenience you desire in your personal computing. This privacy statement explains many of the data collection and use practices of Qyoo LLC 2d Barcode Reader.
Qyoo enables you to scan tags using a mobile device to receive content offered by an advertiser or publisher. Qyoo also lets you store, and for supported devices, share scanned tags. A history of the tags you have scanned is stored in your mobile device.
Collection and Use of Your Information
The information we collect from you will be used by Qyoo and its controlled subsidiaries and affiliates to enable the features you are using and provide the service(s) or carry out the transaction(s) you have requested and authorized. It may also be used to analyze and improve Qyoo products and services. Except as described in this statement, personal information you provide will not be transferred to third parties without your consent. We occasionally hire other companies to provide limited services on our behalf, such as answering customer questions about products or services or performing statistical analysis of our services. We will only provide those companies the personal information they need to deliver the service, and they are prohibited from using that information for any other purpose.
Qyoo may access or disclose information about you, including the content of your communications, in order to: (a) comply with the law or respond to lawful requests or legal process; (b) protect the rights or property of Qyoo or our customers, including the enforcement of our agreements or policies governing your use of the services; or (c) act on a good faith belief that such access or disclosure is necessary to protect the personal safety of Qyoo employees, customers, or the public.
Information that is collected by or sent to Qyoo 2d Barcode Reader may be stored and processed in the United States or any other country in which Qyoo or its affiliates, subsidiaries, or service providers maintain facilities. Qyoo abides by the safe harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of data from the European Union.
Collection and Use of Information about Your Device
When you use Qyoo 2d Barcode Reader , information about your device ("standard device information") is sent each time you scan a tag and receive content associated with that tag. Qyoo uses standard device information to provide you the Qyoo 2d Barcode Reader services, to help improve our products and services, and for statistical analysis. Standard device information typically includes information such as your IP address, operating system version, browser version, regional and language settings and a unique ID associated with your installation of Qyoo 2d Barcode Reader In some cases, standard device information may also include hardware ID, which indicates the device manufacturer, device name, and version.
The privacy details for each Qyoo 2d Barcode Reader feature, software, or service listed in this privacy statement describe what additional information is collected and how it is used.
Security of your information
Qyoo is committed to helping protect the security of your information. We use a variety of security technologies and procedures to help protect your information from unauthorized access, use, or disclosure. For example, we store the information you provide on computer systems with limited access, which are located in controlled facilities.
Changes to this privacy statement
We will occasionally update this privacy statement to reflect changes in our products, services, and customer feedback. When we post changes, we will revise the "last updated" date at the top of this statement. If there are material changes to this statement or in how Qyoo will use your personal information, we will notify you by posting a notice of such changes prior to implementing the change. We encourage you to periodically review this statement to be informed of how Qyoo is protecting your information.
For More Information
Qyoo welcomes your comments regarding this privacy statement. If you have questions about this statement or believe that we have not adhered to it, please contact us here:
info (at) qyooniverse.com
or
Qyoo LLC
3100 Main Street #35
Dallas, TX 75226
SPECIFIC FEATURES
Qyoo Scanning
What This Feature Does: Qyoo 2d Barcode Reader allows you to scan, snap or text tags using the camera on your mobile device. When you scan, snap or text a Qyoo 2d Barcode Reader it delivers information, provided by the Advertiser or Publisher, on your mobile device. This content is provided by the advertiser or the publisher of the qyoo code and not by qyoo. A history of the scanned qyoo code is automatically stored on your mobile device.
Information Collected, Processed, or Transmitted: No information that can be used to personally identify you or contact you is collected by Qyoo when you scan a tag. Information about your qyoo scans, such as time stamp, tag scanned and standard device information is collected by Qyoo when you scan a qyoo code.
Use of Information: Qyoo sends aggregate statistical information about scanned code to qyoo’s service. The use of this information is only used to deliver improved user experience with in the qyoo app. qyoo does not use this information to identify or contact you outside of the qyoo application.
Important Information: Qyoo 2d Barcode Reader uses the camera on your mobile device to scan tags. It connects to the internet using the data plan on your mobile device to deliver the tag publisher's content associated with the scanned tag.
Location
What This Feature Does: You can choose to send information about your current location when you scan a Qyoo code so that they can personalize the content based on your location, and to help create reports for qyoo advertisers, publishers and improve qyoo services. Other than the information sent at the time of each scan, no location information is sent by the qyoo app.
Information Collected, Processed, or Transmitted: To determine your location, available cell tower data, Wi-Fi data and Global Position System (GPS) data may be sent to Microsoft. This information is not associated with information that can be used to personally identify you or contact you or your device.
Use of Information: Qyoo sends aggregate statistical information about scanned code to qyoo’s service. The use of this information is only used to deliver improved user experience with in the qyoo app. qyoo does not use this information to identify or contact you outside of the qyoo application.
Gender
What This Feature Does: You can choose to send information about your gender when you scan a Qyoo code so that they can personalize the content to help advertisers, publishers target gender specific campaigns.
Information Collected, Processed, or Transmitted: To determine your gender qyoo asks for the user to select a gender inside the qyoo app settings. Gender selection is not necessary to use the qyoo app. This feature provides a better user experience for users that have chosen to share this information.
Use of Information: Qyoo sends aggregate statistical information about scanned code to qyoo’s service. The use of this information is only used to deliver improved user experience with in the qyoo app. qyoo does not use this information to identify or contact you outside of the qyoo application.
Age
What This Feature Does: You can choose to send information about your age when you scan a Qyoo code so that they can personalize the content to help advertisers, publishers target agespecific campaigns.
Information Collected, Processed, or Transmitted: To determine your age qyoo asks for the user to select an age inside the qyoo app settings. Age selection is not necessary to use the qyoo app. This feature provides a better user experience for users that have chosen to share this information.
Use of Information: Qyoo sends aggregate statistical information about scanned code to qyoo’s service. The use of this information is only used to deliver improved user experience with in the qyoo app. qyoo does not use this information to identify or contact you outside of the qyoo application.
Twitter
What This Feature Does: You can choose to share information about a specific qyoo campaign to your twitter account when you scan a Qyoo code.
Information Collected, Processed, or Transmitted: To post a tweet from a qyoo code a user must add their twitter account login and password inside the qyoo app settings. Qyoo does not use this information to access your Twitter account. The user will be prompted if they wish to share this information on Twitter within the qyoo campaign message that makes use of this service. Twitter login information is not selection is not necessary to use the qyoo app. This feature provides a better user experience for users that have chosen to share this information.
Use of Information: The use of this information is only used to deliver improved user experience with in the qyoo app. qyoo does not use this information to identify or contact you outside of the qyoo application.
Facebook
What This Feature Does: You can choose to share information about a specific qyoo campaign to your facebook account when you scan a Qyoo code.
Information Collected, Processed, or Transmitted: To post to facebook from a scanned qyoo code a user must add their facebook account login and password inside the qyoo app settings. Qyoo does not use this information to access your facebook account. The user will be prompted if they wish to share this information on facebook within the qyoo campaign message that makes use of this service. facebook login information is not selection is not necessary to use the qyoo app. This feature provides a better user experience for users that have chosen to share this information.
Use of Information: The use of this information is only used to deliver improved user experience with in the qyoo app. qyoo does not use this information to identify or contact you outside of the qyoo application.
Qyoo Sharing
What This Feature Does: For supported devices, this feature allows you to share a qyoo code scanned to your mobile phone with others. Qyoo 2d Barcode Reader will open the e-mail application on your mobile device and include a link to the scanned tag. You can enter the desired e-mail address and send the e-mail with a link to the scanned tag.
Information Collected, Processed, or Transmitted: This feature does not send any information to qyoo. The qyoo code and any other content you include in the e-mail will be sent to the e-mail recipient.
Qyoo Updates
What This Feature Does: This feature provides the ability to update the Qyoo campaign messages that have already been viewed by the user.
Information Collected, Processed, or Transmitted: Each time you scan a qyoo code, the qyoo reader will automatically check for available updates to qyoo codes . When it does so, a request is sent to Qyoo that contains standard device information and then updates the previously scanned qyoo message if any new updates are detected.
Use of Information: The use of this information is only used to deliver improved user experience with in the qyoo app. qyoo does not use this information to identify or contact you outside of the qyoo application.
